Courtney Prince Motorsport


Courtney Prince, an up and coming racing car driver, needed a site to connect with her fans and give her sponsors some exposure.

WordPress and the Ultimatum theme was used as it's easily adaptable to the layout that is required. Intense Shortcodes provides many neat graphical effects with just about any HTML element. The bright lime green headers were made with just a simple short code.

Logo Design

The inspiration for the website design came from Renee Gracie's website (offline, March 2017).

The logo design needed to improve on the old one, which was difficult to read at a distance. The new logo, designed by Darrell Jones of Jones Stevenson Jones Design, is more modern and simpler than the old one, and it looks great on the website and when it will eventually be put on the racing car.

Facebook and Instagram Feeds

Having a Facebook and Instagram feed showing on your site eliminates the need to be continually updating your site to keep it fresh. It's a good idea to post something new at least once a week, then as soon as it's published on Facebook or Instagram it will appear on your site.

The number of images that are displayed is user defined; and for most sites nine is ample. If the Instagram feed was on a page of it's own you could add more to fill up the page.


Courtney does not have Twitter as Renee does but it could easily be added. Twitter's limit of 140 characters per tweet restricts its usefulness I think, but you can add images and videos to your feed.

The site can be viewed at

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